8 Tips For Writing Quality Articles

May 25th, 2009 · 19 Comments

As you’ve probably heard a lot over the years, content is king, and it’s no different for your website or blog. The articles you put on your website play a huge role as they basically let the visitor know whether or not it’s worth them returning to your site. This article will discuss my top tips for producing quality articles.

typewriter

#1 – Tantalising Titles
The title is definitely a huge part of the article. If the title is rubbish, people are unlikely to actually carry on reading the article as it draws in readers. My two best tips for creating a cool title are:

  1. To sum up the article in a line. If they don’t know what they’re letting themselves in for, readers are unlikely to click.
  2. Use literary devices such as alliteration. These will draw in the readers as it gets their brains working.

#2 – Forget the Fluff!
When writing an article, it is really easy to drift off and start talking about things that aren’t really related to the topic. Try your absolute hardest to avoid this as you’ll find yourself losing readers. Personally, I find breaking up the post with titles and bullet points helps me avoid drifting off topic.

#3 – Grammar/Spelling
These two are extremely important. Your article needs to flow, and with bad grammar and spelling it’s going to take the reader longer to understand what you mean, thus making them lose their flow and maybe lose interest in the article.

#4 – Paragraphs
Paragraphing kind of ties in with the third point, but it is SO important that you use paragraphs in your article. Without them, your article will just be one big block of text that won’t look very appealing to read. Paragraphs basically stop the reader from getting overwhelmed by the amount of words.

#5 – Write For The Purpose
The thing that makes a quality article for me is one that is written for the purpose. I mean, if you’re looking to review a product, it’s very little use writing an article that doesn’t sell anything. Likewise, if you’re looking to inform people, you’re not doing yourself any favours by giving no information.

#6 – Layout
A while back I wrote a post about ‘laying out blog posts effectively’. I think the information I used in this article is relevant to any article, whether it’s a blog post or a sales page. You can see that article by clicking here.

layout

#7 – Length
One of the things that makes an article good is the length. The skill is to get the balance right between using enough words to get your point across and also not making it too long that it’s boring. Personally I write around 600 words in an article, but it varies from site to site, so make sure you realise what works best for you by experimenting and seeing what sort of response you get.

#8 – Topic
OK, this one sounds slightly obvious, but you’d be surprised how many people get it wrong. Basically, you need to make sure the topic is a quality one. There’s absolutely no point in writing about something that no one’s interested in, so make sure you cover a quality topic with quality information!

That’s your lot!

Hopefully this article has given you some good tips and if you implement them on your blog or website, please tell me how you get on. As always, I’d love everyone to leave a comment whether you have something to say, add something to the article, or just tell me what an idiot I am.

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