Organising Ideas Effectively For Great Articles

June 6th, 2009 · 19 Comments

This is a guest post by Seth Waite, who blogs at Blogging Agenda, where he blogs about loads of different blog related topics. You can also follow him on Twitter @Seth1492.

I have been trying to come up with a unique guest post for Teenius for the last week. Wanting to contribute new ideas while complimenting my talents and Teenius’ current content, I feel I have come up with something everyone can enjoy and learn from.

Reading many of the great posts on Teenius about writing, I found that many of the concepts focused on getting new ideas and writing your article well. Today’s post is about organizing your ideas to form high quality writing hroughout your blog. I feel it is the connecting piece between the articles previously written on this blog.

Organization is an important element in staying on top of your niche. Without developing a systematic way for creating new content, bloggers face the daunting daily challenge of producing useful posts for their readers. Most bloggers are currently at this stage of post production. No system for writing, just a quick sit at the computer to produce today’s post. The concepts I am about to explain will hopefully convince you to change your mind about the way you blog.

To start, I am going to refer to 3 different types of posts on your blog.

  1. *Blog Content* – current posts and articles on your blog. Some short, some long, often random topics, and hopefully to the point.
  2. *Pillar Articles* – the most essential content on your blog. Usually 500-700 words long, these posts offer detailed information about something you are expert at. They are the what readers keep coming back to your blog for. An example on Teenius is 8 Tips for Writing Quality Articles. It is about 600 words, offers a great resource (how to, list, etc.) and is something worth linking to or bookmarking. These are the big traffic pushers for your blog.
  3. *Sequential Post* – Similar to a series in concept of chronological posts about one topic. Sequential posts build off of each other as they go in order. These are usually smaller posts with about 300-500 words. The concept discussed is an essential follow-up to the previous post and a necessary precursor to the next post..

Now to use the 3 types of posts I have just described in a strategy of blogging. I call it the Backbone Blogging Strategy based off of a previous article on my blog. A visual aid to help you as I describe my strategy can be found here.

The concept uses the following steps to created organized and targeted content for your blog:

  • Step 1 – Evaluate your current “blog content” to find useful posts that are both popular and resourceful.
  • Step 2 – Prepare to write a “Pillar Article” for your blog by finding a useful topic your readers would love to know more about. Then go through your content that you found to be most useful to serve as the backbone of your pillar articles. Using your previous content you can build the basis of your articles information and link to other more specific information.
  • Step 3 – Having created a targeted and well researched pillar article with links to some of your other great relevant content to provide more information, you are now ready to expand the topic. Write out the questions that a reader would have after reading your pillar article. Questions like… ‘How do I implement this?‘ and ‘what’s next?‘.
  • Step 4 – Using these questions as the basis of your sequential posts, begin creating content that will answer these questions. Make sure to use an internal links so readers can follow the content sequentially and always return back to your major pillar article.

Using this system will be not only targeted and informative for your readers but much easier for you. After only a few times you will be able to quickly organize and conceptualize your thoughts into useful pillar articles, sequential posts and targeted content.

Your readers will thank you for having so much information on the same subject and will recognize you as an authority blogger on that topic. Following the strategy will also help your blog to have better posts and
more consistent topics within your niche.

Understanding the benefits your readers and writing will have with this strategy, how can you afford not to begin implementing this simple yet effective resource?!

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Tags: Guest Posts · Writing

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