Tips For Great Blog Content

April 29th, 2009 · 35 Comments

Posting on your blog is the most important thing you can do. It sounds silly (and extremely obvious), but there are some bloggers that think it’s OK to stick some content up and then advertise. Posting fresh, unique content is the best way to not only work on your Search Engine Optimisation, but also to keep visitors coming back for more. This article will discuss different things you should remember when making a post.

Content is king!

Yes, it’s a cliché, sorry about that, but it’s so true! The content you post on your blog is the king, and you wouldn’t present crap to a king, so make the content you post quality! If your posts are high quality, you’re much more likely to get recognised in the blogging world and therefore receive lots of traffic.

Write for humans!

Again, it sounds incredibly obvious, but you’d be surprised at the amount of people who write for the search engines and not for the reader. In my opinion doing this is one of the worst mistakes a blogger can make… even the search engines agree with me and tell you to write for the reader. If you have an article that’s keyword packed but makes little sense, there won’t be many returning visitors (if any!).

That said, whilst we’re on the subject of the search engines, you should always post unique content. This way you’ll rank higher in the search engines for the keywords and also draw more readers in at the same time.

Personality, personality, personality

Writing with personality is one of the best things you can do for your blog as it will distinguish you from all the other blogs out there in your niche. Darren Rowse (problogger) didn’t get where he is today from writing monotone, boring articles. Writing with personality makes your articles easier to read and also more enjoyable.

You can read Enk’s guest post about conversational writing by clicking here.

Persistence

OK, so you’ve decided you’re going to post some quality, unique content on your blog, but how often do you put it up? Well, the other day I did a post on The Blogging Park about this, and the general gist of that article is that it doesn’t matter how often you post, as long as you’re consistent! Set a time (for me it’s every 2 days) and keep it up! This is one of the keys to a great blog!

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